Tibetan entrepreneur Gonbu runs a restaurant in Songpan ancient town, serving creative yak milk coffee mixed with highland barley and butter. The eatery hires young local herders and combines traditional Tibetan cuisine with modern leisure space. The opening of the Sichuan-Qinghai railway has brought surging tourists to the plateau. Gonbu plans to build a ranch to integrate food, tourism and nomadic culture, linking plateau tradition with modern life.